Microsoft ssms4/10/2023 ![]() Couldn't you use your production database for your analytics and get that data-driven boost? Say you already have a Microsoft (MS) SQL Server database. ![]() Good thinking: A McKinsey report estimates that businesses that leverage customer analytics are 23x more likely to acquire new customers faster than their competitors! And they're 19x more likely to have above-average customer profitability. So you're at the stage where you're thinking about your company's data management strategy.
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